How To Improve Your Website: 5-Key Steps
Your website has one chance to make a first impression. Make it count.
Implement the 5-Step Plan
Chris Carfi and Adam Ferris, digital marketing experts known for their work in creating some of the most effective websites and marketing strategies for well-known brands around the world, join Brandon Lake, CEO of RESMARK & WaiverSign, in discussing a 5-step plan that you can implement today to improve your website.
In this video, you'll learn:
- How the right mobile website experience can dramatically increase sales
- How you can increase conversions by improving one simple website metric
- How to use your website to build trust within seconds
- How to make your website show up better in local search results
- 3 simple homepage changes you can make today that will transform your sales
Christopher Carfi
VP Brand and Product Marketing at Duda
Christopher Carfi is a marketer and technologist who is the VP of Brand and Product Marketing at Duda. Prior to joining Duda, Chris was at GoDaddy for nearly six years and headed up their content marketing and community efforts globally. A veteran of both startups and the enterprise, Chris has a deep track record in developing marketing, customer community and evangelist programs for brands such as Adobe, H&R Block and Aruba Networks while holding executive positions at Ant’s Eye View and Edelman Digital, and he was co-founder and CEO at Cerado. He currently lives in the Bay Area with his family.
Adam Ferris
VP Sales at Duda
Adam Ferris is a SaaS sales leader and coach who is the VP of Sales at Duda. Prior to joining Duda in 2016, Adam led strategic sales teams in the technology startup world and the aviation industry. He's founded sales teams that have sold complex business-to-business products that have spanned eCommerce, accounts payable/receivable automation and data analytics. Adam currently enjoys diving deep in the online presence, ad and marketing technology ecosystem, to develop impactful solutions for his customers and their customers. He currently lives in the Bay Area with his family.
Brandon Lake
CEO & Founder at RESMARK & WaiverSign
Brandon Lake is the CEO and Founder of WaiverSign, the industry-leading digital waiver platform used by companies worldwide to sign millions of waivers annually. Brandon also co-owns and operates two of the most successful tour operations in North America. He is a founding member of Trusted Adventures and Rafting America, worldwide alliances of distinguished, award-winning travel companies. Brandon carries unique insight as to what truly generates results and is passionate about helping other businesses succeed. Outside of the office, Brandon enjoys exploring the world by raft, bike, and foot with his wife and children.
5 Key Steps To Improve Your Website
Nearly everything you do in terms of direct marketing, drives traffic to your website. If that website isn't performing as well as it possibly could, you are wasting a lot of time and money - and missing a lot of potential revenue. The average e-commerce conversion rate today is just below 2%. If you could increase that by only 1%, you would experience a 50% increase in sales. That could mean anywhere from several thousands or hundreds of thousands in revenue.
How the right mobile website experience can dramatically improve sales
According to a Google Analytics study of over 30.2 trillion website visits, 68.1% of all website visits in 2020 came from mobile devices. If your website isn't checking all the boxes for mobile, you're leaving revenue on the table. How easy is your site to use on a phone? How fast does it load? Does it have some real "wow" factor that will help your users stick around and do business with you?
How you can increase conversions by improving one simple website metric
Several studies report that conversions drop anywhere from 2 to 4% for every second that it takes a website to load. Improve this one metric on your site, even by just one second, and you're likely to see a substantial boost in sales. We can help you with a complimentary website audit to determine how you can most easily increase your website speed.
How to use your website to build trust within seconds
First impressions are made within the first 50 milliseconds of your webpage content becoming visible. 94% of that first impression is design related. Our brains are quickly taking in the site image, colors, logo and how simple or complex the website is to interpret. This can mean the difference in a person sticking around for just a few seconds or truly engaging with your site. You need a rock solid website design.
How to make your website show up better in local search results
82% of mobile shoppers do "near me" searches. 60% say they click whatever shows up first. Are you claiming all the traffic from that top position? We can help your local search efforts with some tools that will keep your business up to date on over 100 directories, allow you to monitor and respond to all your reviews in one place, and help you rank better in local search.
Learn 3 simple homepage changes you can make today that will transform your sales
Your homepage must answer three critical questions within 7 seconds or less. What is it? Why should I care? What should I do now? Check out our video above for examples of sites that don't quite hit the mark and some that nail it. Implement these changes along with the others presented here and you'll be generating more revenue from your website. If you'd like help with any or all of these, we're here for you. Simply fill out the form below and we'll get started!