Four Season Guides Gains 3,759 Keywords & 6.7K Clicks With Complete SEO Website Overhaul
Four Season Guides Gains 3,759 Keywords & 6.7K Clicks With Complete SEO Website Overhaul: From 5.7K to 6.7K Clicks in Just 3 Months
Four Season Guides is a trusted leader in guided backpacking, basecamp, and lodge-based hiking tours across the Southwest. But until recently, their digital presence didn’t reflect their status. Their old website was under-optimized, hard to navigate, and not aligned with how users actually searched. That’s where ResmarkWEB stepped in—with a ground-up rebuild designed to grow traffic, bookings, and authority.
Highlights
📈 6.7K clicks in the last 3 months (up from 5.79K)
🚀 3,759 ranking keywords across key destinations
🌐 Impressions jumped from 309K to 415K
📊 Average ranking improved from 31.4 to 25.7
The need
Four Season Guides had been offering some of the most immersive guided hikes in the Grand Canyon, Zion, Yosemite, and beyond—but their previous website structure wasn’t built for scale or SEO. The pages didn’t match the way people searched, lacked internal linking, and failed to showcase key offerings like All-Women’s Adventures or Lodge-Based Tours. They needed a digital upgrade—fast.
The plan
- Market Research & Competitor Analysis
- Our team analyzed what leading national park tour operators were ranking for and uncovered clear opportunities by comparing content gaps, page types, and search intent.
- Full Website Redesign & Development
- We rebuilt their website from the ground up—including a new sitemap, mobile-first design, SEO-optimized components, and booking-friendly user experience.
- Search Intent-Based Page Mapping - Each page was crafted to match how users search: from “Grand Canyon basecamp tours” to “Sedona day hikes.” This structure became the backbone for content, internal linking, and ranking.
- Ongoing Content Strategy
- We implemented a monthly blog calendar focused on supporting major activity and destination pages—covering FAQs, seasonal guides, best-of lists, and hiking tips to grow topical relevance.
- Technical SEO & Schema - Structured data, image optimization, canonicalization, and speed improvements helped boost crawlability and ranking consistency.
- CRO & UX Optimization - Every month, we review session data and booking behaviors to optimize key CTAs, page layouts, and lead-gen flow for better conversion rates.
The results
By rebuilding the site architecture, aligning content with user search behavior, and executing ongoing SEO, CRO, and technical strategies, Four Season Guides has significantly expanded its digital reach. They now rank for nearly 4,000 keywords—and more importantly, they’re capturing traffic that converts into real outdoor adventures.
