New Episode Available Now
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good.
They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast Episodes
FEATURED EPISODE
Episode #1
Why You Need to Be Everywhere Their Guests Are
Most tour bookings don’t come from one place. This episode explains omnipresence marketing for tour operators and how to stay visible where guests are actually looking without trying to do everything at once.
January 19, 2026
49 min
Recent Episodes
Episode #2
The AI Buying Journey for Tour Customers
AI is becoming a starting point for tour planning. This episode explains how travelers use AI to research and choose tours, and what that means for tour operators today.
January 27, 2026
33 min
Episode #3
The 5 Stages of Tour Business Growth
Most tour operators don’t struggle from lack of effort, but lack of structure. This episode breaks down the five stages every tour business must build to grow without chaos.
February 3, 2026
54 min
Episode #4
Why SEO Is the Foundation of Tour Business Growth
Most tour operators don’t struggle with SEO, but with getting found early. This episode explains why search is the starting point for sustainable growth.
February 10, 2026
38 min
Episode #5
Paid Ads for Tour Operators: When to Use Them (and When Not To)
Paid ads can accelerate growth or drain your budget. In this episode, we break down when Google and social ads make sense for tour operators and what needs to be in place before you invest.
February 17, 2026
52 min
Episode #6
The Importance of Social Media for Tour Operators
Social media can spark dreaming or waste your time. In this episode, we break down how tour operators can stop the scroll, build real awareness, and turn views into future bookings.
February 24, 2026
53 min