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The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good.
They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast Episodes
MOST POPULAR
Episode #6
The Importance of Social Media for Tour Operators
Social media can spark dreaming or waste your time. In this episode, we break down how tour operators can stop the scroll, build real awareness, and turn views into future bookings.
February 24, 2026
53 min
Recent Episodes
Episode #33
7 Things Tour Operators Should Stop Doing in 2027
Before you carry your old playbook into next year, here's what stopped working and what to do instead across SEO, AI search, and paid ads.
October 13, 2026
24 minutes
Episode #32
How Much Should You Spend on Marketing and Booking Software?
Most operators only count their ad spend. Scott Riddell reframes marketing and booking software as one revenue system, and shows how to budget for both.
September 29, 2026
27 minutes
Episode #31
How One Client Grew Revenue 80% With Less Traffic
Most operators think they need more traffic. Usually they have a conversion problem, and it's the cheapest growth there is.
September 15, 2026
31 minutes
Episode #30
AI That Actually Knows Your Tour Business, with Kelsey Tonner
Most operators are already using AI. Far fewer are getting much out of it. In this episode, Nikki sits down with Kelsey Tonner of Guest Focus, who has coached thousands of tour operators since 2015, to map the levels of AI use in the industry and what separates them.
September 1, 2026
56 minutes
Episode #29
How to Choose Booking Software That Fits How You Actually Operate, with Devin Spann
Every booking platform demos well. The differences that matter only show up once you're live at real volume. In this episode, Nikki and Greg sit down with Devin Spann, who spent years turning operator feedback into product features, to build a framework for pressure testing any booking platform.
August 18, 2026
32 min
Episode #28
How Travelers Actually Compare Tour Companies
Would you rather book the tour with 219 reviews at 4.7 stars, or the one with 12 reviews at a perfect 5.0? In this episode, Nikki and Greg play a round of "would you rather" with real booking scenarios and unpack the buyer psychology behind every choice.
August 4, 2026
25 min
Episode #27
When Should I Start Planning My Exit, and What Will I Get for My Outfit? with Pat Tabor
Almost nobody in this industry plans for it until it's too late: how to step back from, hand off, or sell the business you've spent your life building. In this episode, Nikki and Greg sit down with Pat Tabor, who has completed nearly 500 business valuations and lived the transition himself.
July 28, 2026
28 min
Episode #26
How Tour Operators Should Optimize Their Google Business Profile
Your Google Business Profile is often the first thing a traveler sees before they book, yet most operators use only about 30% of what Google gives them. In this episode, Nikki and Greg break down how to turn your profile from a static listing into a mini landing page that drives bookings.
July 21, 2026
25 min
Episode #25
Why Most Tour Operators Get GA4 Wrong
Most tour operators have Google Analytics installed and assume they're good to go, but a default setup tells you almost nothing about what's actually driving bookings. In this episode, Nikki and Greg break down how to set up GA4 the right way so you can connect a single visit straight to a booking.
July 14, 2026
23 min
Episode #24
Should Tour Operators Still Blog in the Age of AI?
If AI is handing travelers the answers before they ever reach your website, why would any tour operator still bother blogging? In this episode, Nikki and Greg make the case that content matters more now than ever, and show how to build a blog strategy that earns traffic from both Google and AI.
July 7, 2026
35 min
Episode #23
The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC
A happy guest who walks away with just a memory is a marketing opportunity that didn't compound. In this episode, Nikki and Greg share the playbook for turning one trip into repeat bookings, referrals, merch, and content that sells future trips.
June 30, 2026
28 min
