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The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good.
They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast Episodes
FEATURED EPISODE
Episode #1
Why You Need to Be Everywhere Their Guests Are
Most tour bookings don’t come from one place. This episode explains omnipresence marketing for tour operators and how to stay visible where guests are actually looking without trying to do everything at once.
January 19, 2026
49 min
Recent Episodes
Episode #2
The AI Buying Journey for Tour Customers
AI is becoming a starting point for tour planning. This episode explains how travelers use AI to research and choose tours, and what that means for tour operators today.
January 27, 2026
33 min
Episode #3
The 5 Stages of Tour Business Growth
Most tour operators don’t struggle from lack of effort, but lack of structure. This episode breaks down the five stages every tour business must build to grow without chaos.
February 3, 2026
54 min
Episode #4
Why SEO Is the Foundation of Tour Business Growth
Most tour operators don’t struggle with SEO, but with getting found early. This episode explains why search is the starting point for sustainable growth.
February 10, 2026
38 min
Episode #5
Paid Ads for Tour Operators: When to Use Them (and When Not To)
Paid ads can accelerate growth or drain your budget. In this episode, we break down when Google and social ads make sense for tour operators and what needs to be in place before you invest.
February 17, 2026
52 min
Episode #6
The Importance of Social Media for Tour Operators
Social media can spark dreaming or waste your time. In this episode, we break down how tour operators can stop the scroll, build real awareness, and turn views into future bookings.
February 24, 2026
53 min
Episode #7
Why Most Tour Operators Ignore Local Partners with Josh Oakes
Most tour operators focus only on OTAs and their website, but they’re missing one of the most powerful growth channels in tourism. In this episode, Josh Oakes explains how local partners and reseller relationships can drive consistent bookings and long-term growth.
Mar 10, 2026
40 min
Episode #8
How to Use OTAs Without Letting Them Run Your Business with Rhees Jackson
Many tour operators either rely heavily on OTAs or try to avoid them completely. In this episode, Rhees Jackson shares how Expedition Kanab uses OTAs strategically while focusing on building strong direct booking channels.-term growth.
Mar 17, 2026
34 min
Episode #9
How Tour Operators Build Marketing That Works for Decades with Allison Carlin
Most tour operators are constantly trying new marketing tactics without seeing long-term results. In this episode, Allison Carlin shares how Grand Canyon Expeditions has built a marketing system that compounds over time through SEO, social media, referrals, and more.
Mar 24, 2026
38 min
Episode #10
Inside Your Ideal Customer’s Mind: Why Tours Get Booked with Corey Jay
Most tour operators focus on marketing tactics without fully understanding how guests actually decide what to book. In this episode, Corey Jay shares how real travelers discover, research, and choose tours—and what makes them trust a company enough to book.
Mar 31, 2026
32 min
Episode #11
Why Your Website Isn’t Converting (And How to Fix It)
Most tour operators think they need more traffic, but the real issue is their website isn’t converting. In this episode, we break down what’s stopping visitors from booking—and how small changes can quickly increase revenue.
April 7, 2026
44 min
Episode #12
How Lead Magnets Turn Traffic Into Bookings
Most tour operators get traffic but lose it before it turns into bookings. This episode shows how lead magnets help you capture that interest, stay top of mind, and turn visitors into future guests.
April 14, 2026
39 min
Episode #13
Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings
Capturing leads is only the first step. Learn how to follow up, stay in front of prospects, and turn interest into bookings with email.
April 21, 2026
29 min