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The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good.
They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast Episodes
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Episode #6
The Importance of Social Media for Tour Operators
Social media can spark dreaming or waste your time. In this episode, we break down how tour operators can stop the scroll, build real awareness, and turn views into future bookings.
February 24, 2026
53 min
Recent Episodes
Episode #26
How Tour Operators Should Optimize Their Google Business Profile
Your Google Business Profile is often the first thing a traveler sees before they book, yet most operators use only about 30% of what Google gives them. In this episode, Nikki and Greg break down how to turn your profile from a static listing into a mini landing page that drives bookings.
July 21, 2026
25 min
Episode #25
Why Most Tour Operators Get GA4 Wrong
Most tour operators have Google Analytics installed and assume they're good to go, but a default setup tells you almost nothing about what's actually driving bookings. In this episode, Nikki and Greg break down how to set up GA4 the right way so you can connect a single visit straight to a booking.
July 14, 2026
23 min
Episode #24
Should Tour Operators Still Blog in the Age of AI?
If AI is handing travelers the answers before they ever reach your website, why would any tour operator still bother blogging? In this episode, Nikki and Greg make the case that content matters more now than ever, and show how to build a blog strategy that earns traffic from both Google and AI.
July 7, 2026
35 min
Episode #23
The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC
A happy guest who walks away with just a memory is a marketing opportunity that didn't compound. In this episode, Nikki and Greg share the playbook for turning one trip into repeat bookings, referrals, merch, and content that sells future trips.
June 30, 2026
28 min
Episode #22
How to Build a Review Engine Guests Actually Want to Use
90% of travelers read reviews before booking, so why do so many great trips never turn into reviews? In this episode, Nikki and Greg break down how to build a review system guests actually want to use, and how to capture the magic before it fades.
June 23, 2026
34 min
Episode #21
When Guests Show Up, The Trip Experience That Sells Itself
The trip is the main product, and every review, referral, and repeat booking flows from what happens once the guest is standing in front of you. In this episode, Nikki and Greg break down how top operators design memorable trips on purpose instead of leaving them to chance.
June 16, 2026
26 min
Episode #20
Between Booking and Trip Day, The Pre-Trip Experience That Wins Reviews
Did you know up to 70% of guest satisfaction is shaped before the trip even begins? In this episode, Nikki and Greg break down the window between "book now" and arrival, and how the operators who fill that gap turn buyer's remorse into buyer's excitement.
June 9, 2026
30 min
Episode #19
Building an Adventure Tour Company People Come Back To for 20 Years
What makes a tour feel transformational instead of transactional? In this episode, Dan Oberlatz of Alaska Alpine Adventures shares how exceptional experiences and emotional connection create loyal guests who return year after year.
June 2, 2026
39 min
Episode #18
Build a Checkout Flow That Actually Closes the Sale
Getting someone to click “Book Now” is only half the battle. In this episode, learn how tour operators can reduce checkout friction, improve mobile booking experiences, and recover lost revenue.
May 26, 2026
50 min
Episode #17
3 Tour Page Fixes That Drive More Bookings
Most tour operators focus on getting more traffic when the real problem is conversion. In this episode, learn the simple tour page fixes that help more visitors turn into bookings.
May 19, 2026
40 min
Episode #16
Why Tour Operators Lose Bookings Without Clarity
Most tour operators don’t lose bookings because of price. They lose them because potential guests feel confused, overwhelmed, or unsure. In this episode, learn how clarity builds trust and helps travelers confidently choose your business.
May 12, 2026
38 min