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Websites for Tour Operators | Resmark in St. Lucia

Dawn Gaddy • Dec 18, 2023

Oh St. Lucia, what a whirlwind trip you were. But, oh my goodness, you stole the hearts of all of us from Resmark Systems and ResmarkWeb. 


We were greeted by Aventura Tours & Logistics who graciously took us through the rush hour traffic, winding roads, roadside stands and beautiful, mountainous countryside of St. Lucia to take us to our Resort. It was a breezy and a breathtaking ride. To see the ocean, the beautiful countryside villas and vegetation was truly extraordinary. We all immediately fell in love.

When we arrived at Coco Palm, where we stayed, you could hear the music of the St. Lucian wildlife and insect life. It was glorious.

After a long day of travel, we arrived the next morning at the Sandals Resort where we were immediately greeted by the Island Routes Team. They rolled out the red carpet with excitement to see us, it had been 4 years since we last visited them in St. Lucia.

There’s a little backstory - we had previously made this trip, right before the pandemic and then the world went silent and all of our efforts went black.

This time, as I tell you the story of our beginnings with Island Routes, you’ll understand just how far this culture has come in this time and truly how the pandemic and those darkest days made the partners of Island Routes - welcome this new technology that we offer with Resmark Systems.

The Resmark team taking a picture with Island Routes in Saint Lucia

Resmark has been working with Island Routes for 14 years. Island Routes operates all of the tours within the Sandals Resorts. Their partnerships with the people of each location are crucial to the growth and success of these local businesses. They have tours that range from ATV Excursions, waterfall treks and tours, horseback riding tours, bamboo rafting tours, Catarmarn and sailing tours, private tours, destination weddings, Jeep tours through the mountain of St. Lucia, and so much more. The list is bountiful and abundant.

As clients of Resmark, Island Routes partners have access to Resmark Systems, which is a reservation system that allows them to seamlessly book their tours with ease, capture payment, align their schedules, and make their lives so much easier.

Many of these partners offer many other tours, as well. The purpose of this trip was to enlighten them as to the possibilities of what their business could be! They use a lot of integral partnerships with OTA’s such as Viator, Tripadvisor, (insert more partnerships and of course their partnership with Island Routes.

What these clients may not have remembered from our last trip over 4 years ago, and  we were able to enlighten them on this trip is that Resmark Systems and ResmarkWeb’s website creation division is also available to them to allow them to simplify their entire booking process. This system will seamlessly bring every single booking to one central location, allowing them to make their lives so much easier.

Tour Operator Website Design

Many of these companies, some very large and abundant and some very small with very humble beginnings, did not realize that their lives and tour booking could be so much simpler. And, truly, the investment is not that large on their part - so it just makes absolute sense that they’d integrate our platform either into their existing website OR allow us to help to grow their business by building trust and authority on Google, with a new website.

By building a new website and driving more traffic to their website - this helps their overall growth, because it allows them to book these tours directly through their website - so the revenue is going directly into their own business. Although their partnership with Island Routes and many of the OTA’s are integral for their success, these direct bookings may also make the difference between them flourishing and growing their business - taking it to the next level.

Our websites are custom designed for each business, to capture the essence and the vision of their brand. They are meant to build trust, capturing and immediate sense of trust and pointing out to the potential client that they’ve landed in the right place. They should book their tour directly with the business they intend to use. Then, we can optimize the content and drive more traffic by using relevant and effective keywords to drive more traffic and result in more conversions.

Upon going to some client locations, we were immersed in the very culture that St. Lucia provides. No matter the size of the company, they are happy, they are gracious, they are kind and welcoming and they are so eager to accept this new change. We can likely credit the pandemic to this change, because if they survived this, they are at a point now where they realize that this technology is critical in their overall growth. Now, even if they weren’t before, they have opened their minds and hearts to the possibilities. There is hope again, there is prospering again! It’s a truly beautiful thing and it literally gives me chill bumps as I am writing this! They provide “happiness” and “memories that will last a lifetime” - what an incredible industry to be in.

Tour Operator Website Design

Resmark Systems truly wants the success of every single company that we had the true privilege to meet. It was truly an honor for us to visit some of these locations and take the time to learn more about their businesses, their business’ goals, aspirations and dreams. And, trust me, they all have a vision. And, it’s beautiful.

We were truly treated like Royalty by David and Bella from Island Routes, immersing us in their bountiful feasts of Sandals Resorts. When I say, “They don’t worry about a thing” - it’s absolutely true. They take their time, there is no rushing, they enjoy their bountiful feasts and enjoy amazing conversation. It was truly an experience of a lifetime and I know I speak on behalf of us all at Resmark Systems and ResmarkWeb….

St. Lucia…. You stole our hearts. Thank you to all who were so gracious to grace us with your presence, it was truly our pleasure!

How To Create A Tour Operator Website In 30 Days (Or Less)

If you’re looking to streamline your web design process, ResmarkWeb is here to help. We offer specially tailored travel website design services made with the needs of tour operators in mind, giving you the freedom to serve more guests with ease. With our seamless design and integration process, we guarantee that your new website will be fully operational in 30 days or less.

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