Kangaroo Island Trails - Case Study
Kangaroo Island Trails offers immersive, small-group tours that showcase South Australia’s natural beauty and wildlife. From wine tastings to coastal walks, their experiences are designed to highlight the island’s charm in an eco-conscious way. But despite the quality of their tours, their old website wasn’t performing as well as it could.
When Kangaroo Island Trails teamed up with ResmarkWeb, the goal was to bring their brand to life online with a fresh design, stronger SEO foundations, and a seamless user experience that reflects the adventure and authenticity of Kangaroo Island.
Highlights
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- Full website redesign and brand refresh completed
- Improved site structure and content hierarchy for SEO
- Enhanced user experience and booking flow
- Built with a mobile-first, conversion-driven approach
Kangaroo Island Trails had an outdated site that didn’t fully represent the vibrancy of their brand. The layout was cluttered, calls-to-action weren’t clearly placed, and the imagery didn’t capture the breathtaking scenery that defines their tours.
The team needed a modern, visually driven website that would:
- Strengthen their online presence in organic search
- Improve user navigation and highlight key tour categories
- Encourage bookings with a clear, trustworthy interface
The plan
1. Strategic Redesign with a Focus on Storytelling
ResmarkWeb rebuilt the website from the ground up introducing a cleaner, photo-forward layout that reflects Kangaroo Island’s natural landscape. The new visuals and white space help visitors instantly connect with the experience before reading a single line of text.
2. SEO-Driven Architecture
Each tour page was mapped to target high-value keywords around Kangaroo Island experiences, wildlife, and wine tours. Meta data, headings, and URLs were structured to support future growth in organic rankings.
3. Enhanced Conversion Flow
CTAs like Book Now and View Tours were placed strategically throughout the site, guiding users toward key actions. FAQs, maps, and trust-building sections were added to answer visitor questions directly and reduce bounce rates.
4. Performance and Accessibility Improvements
The site was optimised for mobile responsiveness, load speed, and accessibility compliance, ensuring that travellers can explore and book tours seamlessly across all devices.
The results
Although the new website has only recently launched, Kangaroo Island Trails now has a digital home that’s aligned with their brand identity and long-term SEO goals.
The new design:
- Replaces the dark, outdated layout with bright, high-resolution imagery and better section flow
- Introduces a defined content hierarchy, making it easier for users to browse by tour type
- Showcases eco-friendly values through thoughtful copy and visual consistency
- Reinforces trust with improved booking visibility and a modern look-and-feel
Kangaroo Island Trails’ website is now positioned for stronger organic visibility, improved engagement, and a future-ready SEO foundation.
Homepage - Old Design
Homepage - New Design
Product Page - Old Design
Product Page - New Design
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