October Webinar
Why Right Now Is the Best Time to Rebuild Your Website
📅 Live on Thursday, October 30 at 11:00 AM MT
How Smart Tour Operators Are Preparing for 2026
AI is changing how travelers find and book experiences. Search results are shrinking, zero-click answers are rising, and attention spans are shorter than ever.
The smartest tour operators are rebuilding their websites right now. Why? Because while everyone else sits back to see what happens, these operators are implementing new strategies that will help them win big by redesigning for how people (and algorithms) behave today.
Now is your opportunity to do the same.
What you’ll learn
Why SEO Still Matters in an AI World
We’ll explain why SEO is still one of the most important ways to drive bookings, how AI is changing the game, and what you need to shift in your strategy to stay relevant.
How AI Is Reshaping Search Results
From featured snippets to AI summaries and map packs, we’ll break down where visibility happens now and how your content can show up where travelers are looking.
What Is GEO (Generative Engine Optimization)?
GEO focuses on how AI tools choose and recommend content. We’ll walk through how it works and what steps help your tour company appear in AI-generated results.
Quick Wins You Can Start Today
We’ll cover easy actions you can take right now to improve your SEO and GEO—like optimizing key pages, tracking AI traffic, and getting listed in the right places.
Meet our speaker
Brandon Lake
CEO of Resmark, and owner of Western River Expeditions and Moab Adventure Center.
Brandon Lake is a pioneer in the adventure travel and tour technology space. As the founder of Resmark, an advanced reservation platform for tour and activity providers, and WaiverSign, a digital waiver solution trusted by companies worldwide, Brandon has spent over two decades helping operators grow smarter and scale sustainably.
Brandon is also a leader at Western River Expeditions and Moab Adventure Center, two very successful tour companies. From marketing and operations to sales and customer experience, he brings hands-on knowledge from the frontlines of running a multi-location tourism brand.
Brandon has served on the boards of key industry organizations like Rafting America and Trusted Adventures, and is known for bridging the gap between high-level strategy and day-to-day business impact. His expertise in digital transformation, AI marketing tools, and generative SEO makes him a trusted voice for businesses navigating the future of online bookings.
When he’s not running tech companies or guiding operators to better results, Brandon enjoys getting outside with his wife and four kids, whether it’s rafting, biking, or hiking through the great outdoors.
Did You Know…?
The way travelers find and book tours is evolving fast. With AI shaping how information is displayed online, fewer guests are discovering operators through traditional search. To stay visible, your website needs to perform for both travelers and algorithms.
AI search is changing discovery. Tools like Google’s SGE, ChatGPT, and Gemini are answering questions directly, often before a traveler ever clicks a website.
Visibility now depends on credibility. AI systems are pulling from your content, reviews, and authority across the web, not just your homepage.
Traditional SEO isn’t enough anymore. Optimizing for both human visitors and AI crawlers ensures you show up in the moments that matter most.
Future-ready websites win. Operators investing in AI-ready design today are positioning their businesses for stronger visibility and direct bookings in 2026.
Webinar starts in
The webinar has started! Join now: https://us06web.zoom.us/j/85319266548.