American Ghost Walks Recovers From Google Algo Hit and Surges to 137K Clicks
After getting hit by a core Google algorithm update, American Ghost Walks saw a sharp dip in rankings and organic traffic. Their nationwide brand—spanning haunted tours in California, Puerto Rico, Wisconsin, and beyond—was suddenly buried in search results. That’s when they brought in ResmarkWEB. Within months, we not only stabilized performance but reignited massive organic growth.
Highlights
📈 137K total organic clicks post-recovery
🚀 6.65M search impressions with 13,564 ranking keywords
🌐 Organic traffic restored to 24K+/month
🔍 Ranking for ghost tour queries across 10+ states
🛠️ Full SEO restructure after algorithm hit
📊 Intent-based destination page redesign
🧠 Ongoing content to expand topical authority
🔧 Technical SEO + on-page cleanup at scale
The need
American Ghost Walks had a large footprint—but their previous SEO setup lacked clear structure, intent-matched content, and technical cleanliness. When the algorithm hit, their rankings for high-value ghost tour queries dropped hard. What they needed wasn’t a patch—it was a complete SEO rebuild.
The plan
We developed a recovery roadmap focused on long-term SEO health and scalable traffic growth:
- Forensic SEO Audit (Post-Update)
- We analyzed what pages lost the most visibility, identified structural weaknesses, thin content, and internal competition—then prioritized what needed fixing.
- User Intent & Destination Mapping - We rebuilt the navigation around search behavior. Each state, city, and haunted tour got its own targeted, optimized landing page with properly siloed content and keyword targets.
- Content Expansion for Topical Authority - We created and updated pages not just to rank—but to
answer actual user intent: from "ghost tours in Chicago" to "haunted walks in Puerto Rico." We continue to roll out monthly content for local SEO, E-E-A-T, and keyword support.
- Technical SEO Enhancements - Implemented schema markup, canonical fixes, image compression, and improved site speed and indexation.
- Ongoing Performance Monitoring & CRO - We monitor traffic, UX behavior, and query performance monthly, adjusting CTA placements, page layouts, and meta data for higher CTR and engagement.
The results
From a sudden drop in rankings to 24K monthly visits and 13.5K+ keywords, American Ghost Walks is now thriving online. We didn’t just fix the damage—we rebuilt a foundation designed to scale. With smarter structure, optimized content, and technical precision, they’re now outranking competitors in every haunted city they operate in.
