Koili Point | Case Study
"We are so happy with our website!"
Koili Point offers guests an authentic Hawaiian experience on the Big Island, combining sustainable farm tours with luxurious vacation rentals along the stunning Hamakua Coast. Their website effectively showcases the property's unique eco-luxury offerings and strong guest reviews. When exploring opportunities for growth, the goal became clear: expand the digital footprint to capture the full spectrum of Hawaiian adventure experiences while maintaining the brand's core commitment to sustainability and authentic hospitality.
When analyzing Koili Point's digital strategy, the opportunity was evident: build upon their strong foundation to unlock new markets and revenue streams through strategic service expansion and SEO optimization.
Highlights
📈 Strategic service expansion to capture untapped market segments
🚀 Enhanced brand storytelling around eco-luxury and authentic Hawaiian culture
🌐 Keyword growth strategy targeting waterfall tours, coastal exploration, and agritourism
📊 Competitive positioning as the premier sustainable tourism destination on the Hamakua Coast
The need
Koili Point's current website is visually compelling and effectively communicates their existing offerings. However, there is significant untapped potential in the broader Hawaiian tourism market. The current keyword focus on "farm tours" and "vacation rentals" is effective but limited in scope. Many travelers searching for Big Island experiences, waterfall tours, beach adventures, snorkeling, and expanded agritourism never discover Koili Point.
The business needed a strategy that would:
- Expand service offerings to capture diverse traveler interests
- Unlock new keyword opportunities and organic search visibility
- Strengthen competitive positioning in the eco-luxury tourism market
- Communicate the unique value of sustainable, authentic Hawaiian experiences
Design
The current design has some inconsistencies that affect the user experience. The copy is repetitive in some sections, and the calls-to-action (CTAs) are not always clear or consistent. The navigation can be complex, especially on mobile devices, and the overall visual hierarchy could be improved.
SEO
The website has a solid SEO foundation, with good use of keywords and a blog with relevant content. However, there are missed opportunities for technical SEO, such as schema markup and image optimization. The content could also be expanded to provide more detailed information for users and search engines.
The plan
To address these issues, we propose the following plan:
- Service Expansion with Purpose - Introduce new, carefully curated tour experiences that align with Koili Point's core values and leverage the property's unique location on the Hamakua Coast. New offerings include waterfall and rainforest tours (Akaka Falls, Rainbow Falls), coastal exploration and snorkeling experiences, and expanded on-property fruit farm tours with farm-to-table tastings.
- Keyword Strategy for Market Growth - Develop a comprehensive SEO strategy targeting high-intent keywords across multiple tourism categories. This includes primary keywords like "Big Island waterfall tours," "Hamakua Coast snorkeling," and "Hawaii agritourism experiences," as well as long-tail keywords capturing specific traveler intent such as "best waterfall hikes near Hilo" and "sustainable vacation rentals Big Island."
- Competitive Differentiation Through Brand Storytelling - Emphasize Koili Point's distinctive advantages: 100% solar-powered, off-grid luxury; authentic ohana hospitality; exclusive access to a private farm and oceanfront property; and deep commitment to environmental stewardship. This narrative positions Koili Point not as a standard tour operator, but as a premium destination for conscious travelers seeking meaningful Hawaiian experiences.
- Technical SEO & Content Architecture - Implement schema markup for LocalBusiness, Accommodation, and Tour services to provide search engines with rich, structured data. Create dedicated, SEO-optimized landing pages for each new tour offering, supported by high-quality imagery and detailed descriptions that rank for target keywords.
- Integrated Guest Experience - Design the expanded service portfolio to create a seamless, integrated experience where guests can combine accommodation, farm experiences, and adventure tours into a comprehensive Hawaiian getaway, increasing per-guest revenue and brand loyalty.
The results
By implementing this strategic growth plan, Koili Point can expect to see transformative results:
Market Expansion: Capture a significantly larger share of the Big Island tourism market by appearing in search results for waterfall tours, coastal adventures, and agritourism experiences/categories currently dominated by competitors.
Organic Traffic Growth: The expanded keyword strategy will drive substantially more qualified organic traffic to the website, attracting high-intent travelers actively searching for the experiences Koili Point now offers.
Revenue Diversification: New tour offerings create multiple revenue streams beyond accommodation bookings, increasing average guest spend and business resilience.
Brand Leadership: Establish Koili Point as the go-to destination for eco-conscious travelers seeking authentic, sustainable, and luxurious Hawaiian experiences on the Big Island.
Competitive Advantage: The combination of luxury accommodations, authentic farm experiences, curated adventure tours, and genuine commitment to sustainability creates a defensible competitive position difficult for larger operators to replicate.
The expanded Koili Point will stand as a comprehensive Hawaiian destination brand approachable, adventurous, sustainable, and ready to lead the eco-luxury tourism market on the Big Island.
Homepage - Old Design
Homepage - New Design
Product Page - Old Design
Product Page - New Design
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