Huqqa Jamaica
When Huqqa Jamaica partnered with ResmarkWeb, their goal was clear: to turn their luxury lifestyle brand into a digital powerhouse. Since launching in 2021, Huqqa Jamaica has elevated the guest experience at top resorts by blending international lounge culture with tropical energy. From floating bars and jet cars to drone photoshoots and yacht charters, they curate visually stunning, culturally rich, and Instagram-ready adventures for travelers across Montego Bay, Runaway Bay, and Ocho Rios.
Our mission was to redesign and optimize their website to match their vibrant brand and lay the groundwork for long-term organic growth.
Highlights
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Website Relaunched: September 16, 2025
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Platform: Duda
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Core Experiences: Floating Bar • Jet Cars • Seabob Underwater Scooters • Luxury Pipe Rentals • Visual & Photography Packages
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SEO Foundations: Keyword research, site structure, and on-page optimization completed pre-launch
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Early Wins:
- +41% growth in impressions (723 → 1.02K) in the first month
- Average CTR above 40% for branded searches (“Huqqa Jamaica”)
- Top ranking positions for “Huqqa Jamaica,” “Huqqa Jamaica Montego Bay,” and “Hookah Jamaica”
The need
Before working with us, Huqqa Jamaica had an online presence but no optimized platform to drive visibility. The brand’s high-end experiences were mostly discovered through resort partnerships and social media. To scale, they needed a visually striking website that could capture search demand, communicate luxury, and convert interest into bookings. The challenge was to design a site that not only looked premium but also sent clear relevance signals to Google from day one.
The plan
Our first step was a complete redesign on Duda, combining the client’s creative vision with a conversion-focused structure. We built a new sitemap organized around Huqqa Jamaica’s core experience categories: lifestyle and parties, water adventures, and photography.
During the build phase, we implemented foundational SEO by mapping target keywords to every page, optimizing on-page metadata, and crafting a clear internal linking architecture that connected the homepage → experience hubs → individual tours → supporting content.
After launch, we rolled out an SEO plan built around three priorities:
- Foundation & Indexation: Improve keyword alignment, de-index irrelevant pages, optimize the Google Business Profile for “Tour Operator,” and implement structured data (Organization, Product, and ItemList schemas).
- Authority Building: Publish bottom-of-funnel blog posts, enhance experience pages with FAQs and review schema, and begin local link building.
- Seasonal Optimization: Capture holiday search spikes with optimized packages, expand topical content clusters, and evaluate performance using GSC, GA4, and MS Clarity insights.
This roadmap ensures that every piece of content reinforces Huqqa Jamaica’s positioning as Jamaica’s premier luxury lifestyle and adventure brand.
The results
Even in its first month, the new site began gaining traction in Google Search Console:
- Impressions rose from 723 → 1.02K (+41%) between September 16–30 and October 1–15.
- Top queries include “Huqqa Jamaica” (CTR 44.7%, position 1.2), “Huqqa Jamaica Montego Bay” (CTR 13.6%, position 2.2), and “Hookah Jamaica” (CTR 21.4%, position 3.3).
- Early visibility also emerged for broader terms like “Poko Loko Floating Bar Jamaica” and “Luxury Yacht Charter Jamaica.”
These early signals confirm that Google is beginning to understand Huqqa Jamaica’s brand identity and relevance. It’s a strong foundation for the next stage of authority growth and content expansion.
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