Right Path Adventures - Case Study
Right Path Adventures takes travellers on breathtaking walking tours across Europe from the Dolomites’ rugged trails to Portugal’s coastlines and Slovakia’s mountain paths. Their old website didn’t reflect the energy or spirit of these destinations, making it harder for visitors to feel inspired or take action.
When they partnered with
ResmarkWeb, the goal was clear: redesign the site to be more modern, more visually exciting, and more aligned with their audience’s love for adventure.
Highlights
📈 Complete redesign for a modern and engaging visual experience
🚀 Improved readability through accessible, sans serif typography
🌐 Clear navigation leading to the three main tour destinations
📊 Optimised layout for responsiveness and mobile use
The need
The previous Right Path Adventures website lacked the sense of excitement that defines the brand’s tours. The visuals were outdated, the layout felt static, and navigation wasn’t intuitive enough to guide users toward booking their next adventure.
The team needed a redesign that would:
- Capture the energy and friendliness of the brand
- Highlight their three main destinations clearly
- Create a seamless path from homepage to booking inquiry
The plan
- A Design Inspired by Nature and Adventure - The new visual style was inspired by the Dolomites’ natural scenery using colours drawn from mountain landscapes and warm tones that invite exploration. Rounded image borders and playful icons, like the backpack symbol, help convey friendliness and approachability.
- Aligning with the Client’s Preferences - The redesign followed the client’s preferred colour palette and visual direction while ensuring accessibility and readability with clean, sans serif fonts. This maintained brand familiarity while modernising the overall look.
- Conversion-Driven User Flow - Each main section of the site directs users to one of three primary destinations: the Dolomites, Portugal, or Slovakia. Clear, button-based CTAs encourage visitors to explore tours and take action.
- Accessibility and Responsiveness - The site uses SF Pro Text for readability and features large, engaging imagery that expands on hover for interactivity. Built in Duda, the design adapts flawlessly to different devices, ensuring every traveller gets a consistent experience.
- Collaborative Problem-Solving - One of the biggest challenges was accommodating continuous client feedback and requests. The team overcame this through close collaboration with Greg and the ResmarkWeb crew, balancing design quality with client expectations.
The results
The redesigned Right Path Adventures website now radiates the excitement and warmth that defines their tours. Its visual flow draws users toward key destinations, while its friendly layout and responsive structure make navigation intuitive and inspiring.
While performance data is still being collected post-launch, the website now stands as a strong visual representation of Right Path Adventures’ brand approachable, adventurous, and ready to grow through ongoing SEO and engagement strategies.
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