True Caribbean

"I really love the website!"

The need

Croydon In The Mountains had so much to offer—beautiful plantation views, immersive coffee tours, and that authentic Jamaican charm. But with little to no digital marketing in place, they were almost invisible online, especially to people searching for unique Jamaican experiences. Their website simply wasn’t reaching the right audience.

Dylan Chong, the owner of Croydon in The Mountains, had a unique goal in mind. Since he is based in Jamaica, naturally he wanted to increase their Local Reach. He also wanted a long term plan to reach a broader audience in the USA, ideally attracting new people interested in Jamaican Experiences.

Our goal was straightforward: boost their online visibility by helping them rank higher for the keywords that mattered. By targeting those valuable search terms, we aimed to bring in more organic traffic and connect Croydon In The Mountains with people actively looking for authentic coffee and estate tours in Jamaica. It was time to get them the visibility they deserved.

The plan

• Market Research & Competitor Analysis - Our team analyzed what leading national park tour operators were ranking for and uncovered clear opportunities by comparing content gaps, page types, and search intent.
  
• Full Website Redesign & Development - We rebuilt their website from the ground up—including a new sitemap, mobile-first design, SEO-optimized components, and booking-friendly user experience.
  
• Search Intent-Based Page Mapping - Each page was crafted to match how users search: from “Grand Canyon basecamp tours” to “Sedona day hikes.” This structure became the backbone for content, internal linking, and ranking.
  
• Ongoing Content Strategy - We implemented a monthly blog calendar focused on supporting major activity and destination pages—covering FAQs, seasonal guides, best-of lists, and hiking tips to grow topical relevance.
  
• Technical SEO & Schema - Structured data, image optimization, canonicalization, and speed improvements helped boost crawlability and ranking consistency.
  
• CRO & UX Optimization - Every month, we review session data and booking behaviors to optimize key CTAs, page layouts, and lead-gen flow for better conversion rates.
  

The results

By rebuilding the site architecture, aligning content with user search behavior, and executing ongoing SEO, CRO, and technical strategies, Four Season Guides has significantly expanded its digital reach. They now rank for nearly 4,000 keywords—and more importantly, they’re capturing traffic that converts into real outdoor adventures.