Moab Adventure Center: +27%
more online sales on slightly fewer visitors
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ResmarkWeb vs a Bókun Website: An Honest Comparison
If you use Bókun for booking, its website builder is an easy option. It’s included with your subscription, requires no coding, and you can get a basic site live quickly. For some operators, that’s exactly what they need. ResmarkWeb is a different type of product. We build your site for you, customize it around how your tours are actually sold, and then work on the search visibility, advertising, and conversion that keep bringing bookings into it. So this comparison is less about which website is “better” and more about what you actually need from your website.
Choose
ResmarkWeb if
You want more than a website builder. We design and build the site for you around your booking flow, then continue working on SEO, AI search visibility, paid ads, and conversion so the site keeps improving and generating bookings over time. And we can build around whatever booking platform you use, including Bókun.
Choose a
Bokun website if
You already use Bókun and want a simple, inexpensive website you can build yourself. The builder is included with your subscription, requires no coding, and is designed to pull in the experiences you already manage inside Bókun.
Both get you a site that can take bookings. The difference is how custom it is, and who’s responsible for the marketing that fills it.
Build it yourself, or have it built for you
| ResmarkWeb | Bókun website builder | |
|---|---|---|
| The Website | ||
| Custom website build | ✓ OUR EDGE | Build your own, no-code |
| Page content written for you | ✓ | ✗ |
| Booking software in the same family | ✓ | ✓ |
| Getting Found | ||
| Search optimization | ✓ | Builder tools only |
| AI visibility optimization | ✓ OUR EDGE | ✗ |
| Paid ads managed for you | ✓ OUR EDGE | ✗ |
| Turning Visits into Bookings | ||
| Heatmaps and A/B testing | ✓ | Tools built to convert |
| Reseller and OTA distribution | Through your booking platform | 2,600+ resellers, 70+ OTAs THEIR STRENGTH |
| Monthly report and scorecard | ✓ | ✗ |
| Working Together | ||
| Monthly strategy call | ✓ | ✗ |
| Group coaching and operator cohort | ✓ OUR EDGE | ✗ |
✗ means not listed on Bókun's website.
All information published on Bókun's website and checked September 2026.
Who's bringing you the bookings?
Bókun gives you the tools to build your own website. You choose the layout, add your branding and photos, pull in your experiences, and publish. It’s quick, simple, and included with your Bókun subscription.
That convenience is also the trade-off. You are building within Bókun’s website system and handling the marketing around it yourself.
ResmarkWeb works differently. We design and build the site around your tours, booking flow, and operation. Then we keep working on the things that bring people to it and help them book: SEO, AI search, paid advertising, Google Business Profile, and conversion.
It costs more than a bundled website builder because it is a completely different service. You are not buying access to a tool. You are hiring a team to build, market, and improve the site with you.
Frequently asked questions
Is Bókun a website company or a booking company?
Booking first. Bókun's main product is booking and channel-management software for tours and activities, a Tripadvisor company, with a Marketplace of 2,600+ OTAs and resellers. Its website builder is one tool inside that platform: a no-code builder, included with your subscription, that you use to build your own site and add your Bókun experiences. So comparing a Bokun website to ours is a website-to-website question, which is what this page and our full comparison guide cover.
What do I get with ResmarkWeb that a Bokun website doesn't include?
A Bokun website gives you a no-code builder, a domain, and SEO-optimised tools. ResmarkWeb gives you a custom site plus an ongoing program that actively fills it: search visibility across Google and AI search, Google Business Profile, paid ads, and continuous conversion work, with a monthly Growth Report. Bókun gives you a tool to build a site; we run the marketing that grows your bookings.
Do I have to use Bókun's booking software to use its website builder?
Effectively, yes. The website builder comes with your Bókun subscription, and you fill the site with experiences from your Bókun account, so it's built for Bókun booking customers. We work the other way: we build your site independent of the booking platform and integrate with whatever you run, including Bókun.
How custom can a Bokun website get?
It's a no-code template builder: you pick a layout, set your colours, add your brand, photos, and experiences, and publish, with the option to add pages, a blog, and translations later. One Bókun operator says you can build a site in under an hour. The upside is speed and simplicity; the trade-off is that you're working within the builder's templates. We build custom, so the functionality is engineered around your operation.
What does a Bokun website cost?
The website builder is included with a Bókun subscription, and Bókun publishes its pricing: plans from $49/mo (up to $499/mo), plus a 1–1.5% booking fee, with no lock-in. ResmarkWeb publishes its pricing too: a one-time custom build from $4,900, then $1,950/mo for the website and an ongoing search-visibility program. They're different products at very different price points, so weigh what each includes, not just the monthly number.
We use Bókun for booking. Can ResmarkWeb still build our site?
Yes. We build custom sites that integrate with whatever you book on, Bókun included. So you can keep Bókun for booking and distribution and still get a fully custom site, plus the ongoing program that fills it.
