Moab Adventure Center: +27%
more online sales on slightly fewer visitors
Compare Websites
ResmarkWeb vs FareHarbor Sites: An Honest Comparison
If you already book with FareHarbor, using them for your website too might be an easy option. Your booking system is already connected, hosting and support are handled, and everything stays under one roof. But a FareHarbor Site and a ResmarkWeb site are pretty different products. One gives you a website built around FareHarbor. The other gives you a custom website plus the team responsible for bringing people to it and helping them book.
Here’s how the two compare.
Choose
ResmarkWeb if
You want a more comprehensive partner: a website customized to your business and built around your booking flow, plus an ongoing program that runs the search visibility, AI search, ads, and conversion that fill it. Our founder still runs tour companies, and we build to whatever booking tool you choose, FareHarbor included.
Choose a
FareHarbor website if
You already use FareHarbor and want a simple, supported website that works closely with your booking software. Hosting, maintenance, booking sync, SEO support, and quarterly reporting are built into the Sites offering.
Both build sites that book. The difference is how custom the site is, and who runs the marketing that fills it.
See it side by side
| ResmarkWeb | FareHarbor Sites | |
|---|---|---|
| The Website | ||
| Custom website build | ✓ | One shared WordPress theme |
| Page content written for you | ✓ | ✗ |
| Third-party plugins and custom features | ✓ OUR EDGE | No plugins, scripts only |
| Booking software in the same family | ✓ | ✓ |
| Getting Found | ||
| Search optimization | ✓ | SEO support |
| AI visibility optimization | ✓ OUR EDGE | ✗ |
| Paid ads managed for you | ✓ OUR EDGE | ✗ |
| Turning Visits into Bookings | ||
| Heatmaps and A/B testing | ✓ | ✗ |
| Monthly report and scorecard | ✓ | Quarterly, not monthly |
| Working Together | ||
| Monthly strategy call | ✓ | ✗ |
| Group coaching and operator cohort | ✓ OUR EDGE | ✗ |
✗ means not listed on FareHarbor's website.
All information published on FareHarbor's website and checked September 2026.
Maintained is not the same as marketed
FareHarbor Sites gives you a supported website built to work closely with FareHarbor’s booking software. It’s secure, easy to manage, and a good fit if you want your website and booking platform under one roof. The trade-off is flexibility. FareHarbor sites use a shared theme, limit third-party plugins and widgets, and the ongoing marketing that brings new traffic to the site is still largely on you.
ResmarkWeb takes a different approach. We build the site around your operation and booking flow, then continue working on the things that help people find it and book: SEO, AI search visibility, paid ads, conversion work, and reporting. We also stay booking-platform independent, so we can build around FareHarbor, Peek, Resmark, or whatever system you use.
Our founder still runs Western River Expeditions and Moab Adventure Center, so the recommendations we make come from running tour businesses ourselves. FareHarbor gives you the scale and convenience of a large booking platform. ResmarkWeb gives you a smaller team focused on your website, your marketing, and growing your bookings.
Frequently asked questions
Is FareHarbor a website company or a booking company?
FareHarbor is a booking-software company first. FareHarbor Sites is its website offering for operators using the FareHarbor platform. The site connects directly with your FareHarbor Dashboard, which is one of the advantages of keeping both with the same company.
What do I get with ResmarkWeb that a FareHarbor website doesn't include?
FareHarbor Sites includes the website, hosting, maintenance, SEO support, and quarterly reporting. ResmarkWeb goes further. We build the custom site and then continue working on SEO, AI search visibility, Google Business Profile, paid ads, conversion, and reporting. FareHarbor gives you the website. Our job is to keep growing what happens through it.
Do I have to use FareHarbor's booking software to get a FareHarbor website?
FareHarbor Sites is built around the FareHarbor booking platform and syncs directly with the FareHarbor Dashboard.
ResmarkWeb works independently of your booking software, so we can build around FareHarbor, Resmark, Peek, or another platform.
Can I customize a FareHarbor website or add plugins?
FareHarbor Sites uses FareHarbor’s shared WordPress theme. Their theme does not support third-party plugins or widgets, and built-in e-commerce is not included.
That can make the site simpler to maintain, but it also limits what you can customize.
ResmarkWeb builds around your operation, so we have more flexibility when you need custom functionality, retail, memberships, or a different booking experience.
What does a FareHarbor website cost?
FareHarbor does not publicly list pricing for FareHarbor Sites, so you’ll need to speak with them for a quote.
ResmarkWeb publishes its starting pricing: custom website builds from $4,900, with ongoing marketing programs starting at $1,950 per month.
We book with FareHarbor. Can ResmarkWeb still build our site?
Absolutely. You do not have to change booking platforms to work with us. We can build your custom site around FareHarbor and handle the website, search visibility, advertising, and conversion work separately.
