Moab Adventure Center: +27% more online sales on slightly fewer visitors

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ResmarkWeb vs TOMIS: An Honest Comparison

TOMIS and ResmarkWeb both focus on tour and activity operators, but the way we work is pretty different. TOMIS is built around a marketing software platform, with agency services you can add when you need them. ResmarkWeb is done for you. We build the website and run the ongoing search, advertising, and conversion work around it. Here’s how to decide which model fits your operation.


Choose ResmarkWeb if

You want a team to build the site and run the marketing for you, including SEO, AI search visibility, paid ads, conversion, and ongoing reporting. Our founder still runs tour companies today, and we build around whatever booking platform you use.

Choose TOMIS if

You want marketing software your team can use in-house, with tools for chat, reviews, messaging, reporting, and CRM, plus the option to add agency services.

Both focus on tour operators. The difference is whether you want marketing tools to manage, or a team to manage more of the marketing for you.

See it side by side

ResmarkWeb TOMIS
The Website
Custom website build ✓ ✓
Page content written for you ✓ ✓
Booking software in the same family ✓ ✗
Getting Found
Search optimization ✓ ✓
AI visibility optimization ✓ OUR EDGE ✗
Paid ads managed for you ✓ ✓
Turning Visits into Bookings
Heatmaps and A/B testing ✓ ✓
Monthly report and scorecard ✓ Dashboards you check yourself
Working Together
Monthly strategy call ✓ ✗
Group coaching and operator cohort ✓ OUR EDGE ✗

✗ means not listed on TOMIS's website.

All information published on TOMIS's website and checked September 2026.

Growth you don't have to manage

TOMIS has real tour-industry roots, and that shows in the platform they built. Their software gives operators tools for AI chat, messaging, reviews, CRM, and reporting, with agency services available on top. If you have someone in-house who wants to manage those tools and stay close to the data, that can make sense.


ResmarkWeb is a different model. Our founder still runs Western River Expeditions and Moab Adventure Center, and many people across our team have worked in tours or operations themselves. The recommendations we make are shaped by what we are actively testing in real tour businesses.


There is also no marketing software for you to manage. We build the site, then run the ongoing program around it, including SEO, AI search visibility, Google Business Profile, paid ads, conversion, and reporting.


TOMIS gives you tools to help run your marketing. ResmarkWeb gives you a team to run more of it for you while you run the business.

Frequently asked questions

  • Is TOMIS a software company or an agency?

    Both. TOMIS is built around a marketing software platform for tour operators, with services like SEO, advertising, and website development available separately.


    ResmarkWeb is a done-for-you agency. We build the website and run the ongoing marketing around it.

  • What's the real difference between TOMIS and ResmarkWeb?

    The model.


    With TOMIS, your team uses the software and can add agency services as needed. With ResmarkWeb, our team handles the website, search visibility, advertising, conversion, and reporting for you.


    If you want tools in your hands, TOMIS may fit. If you want a team responsible for running more of the program, that’s ResmarkWeb.

  • How much does TOMIS cost compared to ResmarkWeb?

    TOMIS publishes software pricing from $299 to $349 per month, with agency services and some setup costs priced separately.


    ResmarkWeb starts with a custom website build from $4,900, then ongoing programs from $1,950 per month.


    They are different levels of service, so the monthly price alone is not really an apples-to-apples comparison.

  • Does TOMIS only work with tour operators, like ResmarkWeb?

    Yes. TOMIS focuses on tour and activity operators, as does ResmarkWeb.


    The bigger difference is how we work. TOMIS combines software with optional services. ResmarkWeb is built around a done-for-you website and marketing program.

  • Does TOMIS integrate with my reservation system?

    TOMIS publishes integrations with several common reservation platforms, including FareHarbor, Xola, Peek, Rezdy, and Checkfront.


    ResmarkWeb works independently of your booking platform, so we can build around the system you already use.

  • We're a smaller operator. Which one fits?

    Probably TOMIS, honestly. Their software starts at $299 to $349/mo and where a full build-and-program engagement with us usually isn't the right fit yet. We're best for operators around $1M+ in annual bookings who want the marketing run for them. If you're earlier than that, TOMIS's platform is a sensible place to start.