Fill More Tours Next Season: AI Search, Conversion, and Paid Ads

Across our clients, traffic from AI assistants books at about twice the rate of Google traffic. Less traffic, but it converts harder.

One river operator's conversion rate nearly doubled this year, from 1.84% to 3.03%. Same traffic, more bookings.

In one account, Google search returned 22x while two other channels returned nothing, and a third of the revenue wasn't tracked at all.

Brandon  brings more than 25 years of firsthand experience in the tour and activity industry. He owns and helps operate Western River Expeditions and Moab Adventure Center, two highly established tour companies in North America, giving him a unique perspective on what actually drives growth inside an operating tour business.

Brandon is also the founder of Resmark Systems, WaiverSign, and ResmarkWeb. Throughout his career, he has helped operators improve the systems, technology, marketing, and processes behind their businesses. Outside of work, Brandon loves rafting, hiking, and spending time outdoors with his family.

Nikki is a digital strategist with 10+ years of experience in marketing, content, SEO, and brand growth. As Marketing Director for Resmark Systems, WaiverSign, and ResmarkWeb, she leads marketing strategy and helps tour operators adapt to the changing ways travelers discover and choose experiences online.

Her background began in travel blogging and content creation, and today she focuses on SEO, content built for AI answers, and marketing systems that scale.  Outside of work, Nikki enjoys running marathons, traveling, and experiencing tours around the world.

Greg  has nearly 15 years of experience in web design, SEO, user experience, and conversion optimization. His career has taken him from working as an art director at a major Chicago advertising agency to designing high-performing websites and digital experiences for travel and tourism brands.

Since rejoining Resmark in 2023, Greg has helped grow the ResmarkWeb client base by 4X through a combination of strategy, design, and a deep understanding of how people use the web. Outside of work, Greg is a husband and father of four who loves spending time outdoors with his family.

Tana has nearly 13 years in growth marketing and paid media, running campaigns across Google Ads, Meta, Microsoft, and programmatic channels with monthly budgets over $100,000.

Over the past five years she has led marketing teams and built lead-generation strategies responsible for millions in revenue for clients, and she led the digital launch of Pret A Manger in South Africa. Today she runs paid ads for ResmarkWeb clients and for Brandon's own tour companies. Outside of work she lives beside Kruger National Park, where wildlife is quite literally part of the neighborhood.