6 Advanced SEO Tactics for Tour Operators' Visibility
Owning and operating a tour business is challenging - it requires constant following of trends to ensure your visibility remains high and prevents competition from overshadowing you. Search engine optimization, or SEO techniques, lets you rank higher on common platforms like Google.
There's more to SEO than making your website look nice and using standard search engine phrases. Advanced techniques can bring your business greater awareness. As you climb the rankings, your growing visibility enhances customer loyalty, resulting in more tour purchases. Below, we've outlined more advanced SEO techniques to steadily grow your tour operator business.
A Deep Dive into Keyword Research
One of the fastest and most well-known ways to maximize your online visibility is through keyword research and implementation. This involves identifying popular terms, long-tail keywords, and niche phrases specific to the travel and tourism industry that your potential customers use. These keywords should be specific and have low competition to attract a large yet targeted audience.
As a tour operator, it's important to incorporate local SEO keywords to capture an audience in a particular area. Similarly, you can tweak your keywords to rank better based on trends during specific seasons or holidays. Keyword research is not a one-time task - it's ongoing. Updating your keyword strategy keeps your content relevant and visible to all travelers as trends evolve.
There are plenty of low-cost and affordable tools to analyze keyword trends. However, these just scratch the surface. You need an expert to understand what the results mean and to effectively and seamlessly include the keywords in your website copy. ResmarkWeb can help you
craft your SEO strategy and make updates as needed.
Building Valuable Backlinks
If you aren't already implementing backlinks in your content strategy, doing so can significantly improve your rankings. While you may be familiar with internal linking with entry-level search engine optimization, backlinks are different. Backlinks are links on other web pages that bring viewers to your business page. These connections tell popular search engines that your content is valuable and reputable, rather than being spam. Over time, this will help you rank higher.
But how do you get other websites and businesses to link to your company? That's where strong content creation, networking, and collaborative outreach come into play. Other sites won't want to connect their company to your brand name without high-quality and informative content. By writing intriguing and valuable information, you'll naturally encourage other sites to link to yours.
To grow your network of backlinks, reach out to travel bloggers, local tourism pages, and industry influencers for link-sharing opportunities. You can even collaborate with other related companies and write guest posts on their blogs, ensuring you include a link back to your website. Participating in online travel forums and community discussions can also generate organic backlinking.
Keep in mind that the quality of backlinks matters more than quantity. Links from high-authority, relevant sites have a more significant impact on SEO. Consistently building a diverse range of valuable backlinks increases your search engine rankings and drives targeted traffic to your site, directly benefiting your business.
Mobile Website Design Improvements
When people are on the go and see something that catches their eye, they don’t write it down to search later on their laptops. They whip out their phone and use their integrated search engines to find what they’re looking for, fast.
If your website isn’t optimized for mobile use, people might not be spending much time on your website. And the amount of time that a person spends on your page contributes to search engine optimization, thus affecting your ranking.
Optimizing your website for mobile use as a tour operator starts with responsiveness, meaning it automatically adjusts to fit any device's screen size. Additionally, ensure your site's navigation is touch-friendly and easy to use on smaller screens. This involves having easily readable text size and thoughtful button placement. These modifications will prevent frustration and keep your users engaged.
Finally, take into account the journey of a mobile user when booking a tour. Utilizing a
tour booking software such as Resmark Systems ensures that the process of selecting and paying for a tour is both simple and straightforward.
Regular testing on various devices ensures your mobile site remains effective and user-friendly, which is crucial for keeping potential customers engaged and reducing bounce rates. ResmarkWeb can convert your existing website to a mobile-friendly one in no time!
Optimizing for Voice Search
Optimizing for voice search is growing more important for tour operators as more people use voice assistants like Siri, Alexa, and Google Assistant for travel inquiries. After all, this saves people an extra few minutes in finding the information they need in an instant.
The most important way to optimize for voice search is by focusing on conversational keywords and phrases people are likely to use when speaking. These tend to be longer than typical text-based searches. Incorporating these phrases into your website's content, especially in FAQs and blog posts, can naturally answer common travel-related questions.
It's important to note that voice searches are often local, so it's important to include detailed business information like location, hours, and services in your SEO strategy.
Further, structuring your content with clear headings and bullet points can help voice search algorithms pick the most relevant information from your site. As mentioned above, your website must be mobile-friendly and load quickly because most voice searches are performed on mobile devices.
Maximize YouTube Video SEO
Increasing your brand awareness requires many outreach methods, including YouTube videos. YouTube is a big source of entertainment for many people, and its rankings often go unthought of. A well-ranking YouTube video can go viral fast and bring significant viewership to your business profile.
Tour operators can write descriptive, keyword-rich titles and video descriptions to make them easily discoverable. Keywords for videos might differ from those for typical engine searches, so use relevant ones that travelers might use when looking for a tour like yours.
Hashtags are also important, so include a mix of general and specific ones related to your business offerings.
Finally, create engaging, high-quality thumbnails to increase click-through rates. Some people may gravitate toward clickbait, but this may eventually bite you in the back - especially if your bounce rate is high.
Optimize Your Website with ResmarkWeb SEO
Search engine optimization is complicated but critical to increase customer visibility for your tour operator business. With the advanced strategies outlined in this guide, you’ll be ready to elevate your online presence.
If you don't feel confident doing so yourself and to keep your focus on running your business, leave the SEO to us at ResmarkWeb. Our team is dedicated to implementing SEO strategies so your site ranks higher and connects you with your target audience.
Work with us today to develop your online presence.
