Boosting Revenue with Adventure Travel Marketing: 13% More Revenue

Nikki DeSantis • October 25, 2023

Moab's One Stop for Adventure, the Moab Adventure Center, has been providing tours and adventures to thrill seeking visitors since 2004.

moab adventure center homepage image created by resmarkweb

The Challenge

Based in the ‘Adventure Capital of the West’, their initial website reflected their business as a market leader in the area. Over the years the website became outdated, not mobile friendly, and was completely static (meaning only those with coding knowledge could make changes). A modern redesign was long overdue.

The Objective

The goal of this project was to bring the site up-to-date while retaining search rankings and creating a similar design as its sister site westernriver.com. We accomplished this by taking many successful design patterns and practices from Western River and adapting them to fit the Moab Adventure Center's unique needs.

moab adventure center resmarkweb web statisic increase

“ResmarkWeb really went the extra mile in helping us pull together a fantastic search engine strategy. It already has us ranking in top results for several high-performing keywords. Due to Resmarkweb's improved layout and design, our mobile traffic is converting better than ever and the backend of the website is super user-friendly for all our staff. We've used Wordpress for some of our blogs and this system is so much easier to use for updating and creating website content."


- Brandon Lake, CEO

moab adventure center resmarkweb web bounce rate decrease

The Result

We launched the new moabadventurecenter.com in December of 2017 during the businesses offseason. The 2018 season saw a historic number of page views (at times more than double previous years) on the site and increased activity at the storefront.


In addition to increased traffic, the existing search engine rankings were not only maintained but improved due to better usability of the site, a more modern codebase, and better content. Since the site launch, pages per session increased by 2.5% and average session duration dropped 13% which we accredit to a better site structure. In addition, revenue increased over 9% and the average order value increased over 13%.

moab adventure center biking-canyon sunrise-sunflare

Ready to boost conversions like Moab Adventure Center?

Contact us today to discover how our expertise can help transform your website into a revenue-generating powerhouse!"

Book a Call To Get Started
Computer monitor displaying website design mockups.

Best SEO Friendly Website Builder for Businesses in 2025

By Thirdy Romanillos • September 1, 2025
Having a visually stunning website is important, but it’s not enough. To grow your business online, your site needs to rank on Google. That’s why choosing the best SEO friendly website builder is so crucial. In this guide, we’ll compare today’s most popular platforms, highlight what makes them SEO-friendly, and explain why Duda the platform used by ResmarkWeb is one of the best choices for businesses, especially in the tourism industry.
Kayaker navigating rapids; title: Tourism Marketing Tools, KPIs, and How to Grow.

Tourism Marketing Tools, KPIs, and How To Grow

By Nikki DeSantis • August 20, 2025
Measure tourism marketing success with the right tools, KPIs, and data. Learn how AI, analytics, waivers, GTM, and schema boost bookings.
facebook ads with text text over top aying how tur operators can use facebook ads to retarget

How Tour Operators Can Use Facebook Ads to Retarget Website Visitors

By Nikki DeSantis • August 15, 2025
Learn how tour operators can use Facebook retargeting ads to bring website visitors back and turn them into bookings. Step-by-step, beginner-friendly guide.
Show More