How to Claim Your Business on ChatGPT (A Step-by-Step Guide for Tour Operators)
You already keep your Google Business Profile, TripAdvisor page, and OTA listings up to date. Now there’s one more place guests can find you: ChatGPT.
On November 10, 2026, OpenAI launched Businesses in ChatGPT, a beta that lets business owners claim and manage their profile inside ChatGPT. It works a lot like a Google Business Profile. Once you’re verified, you can keep your details accurate and see how often ChatGPT mentions your business.
If you’ve been wondering how to get your business on ChatGPT, this is the most direct step available right now. Here’s how to claim yours, what to have ready, and what it will (and won’t) do for your bookings.
Quick answer: To claim your business on ChatGPT, sign in to ChatGPT and open Business Hub (chatgpt.com/business-hub or the left sidebar). Search for your business, verify ownership with your business phone, business email, or a DNS record on your website domain, then complete identity verification through Persona. Once OpenAI approves it, a blue checkmark appears on your profile and you can view insights.
What Is Businesses in ChatGPT?
Businesses in ChatGPT is OpenAI’s new program for business owners. ChatGPT already creates profiles for many businesses based on information it finds online. Business Hub lets you claim that profile so you can:
- Keep your business details accurate in ChatGPT’s answers
- Get a blue checkmark that shows the profile is managed by the actual business
- See insights like how often your business is mentioned and how many people click through to your website
- Add teammates or your agency so others can help manage it
Claiming is free at launch, and you don’t need a ChatGPT Enterprise plan or an ads account. OpenAI has left the door open to charging for features later.
Why It Matters for Tour and Activity Operators
More travelers are asking AI tools to help plan trips, including questions like “best kayak tours near Moab” or “family-friendly things to do in Juneau.” OpenAI says ChatGPT now reaches 1.2 billion people a week.
When ChatGPT answers those questions, it can show a business profile. If your profile has an old phone number, the wrong address, or outdated details, that’s what guests see. Claiming your profile is the simplest way to make sure the information is correct.
The insights matter too. For the first time, you can see how often ChatGPT mentions your business and how many people click through to your site. That gives you a starting point for understanding your visibility in AI search, which most operators have had no way to measure until now.
Before You Start: What You’ll Need
A ChatGPT Account the Owner Controls
Your claim is tied to whichever ChatGPT account you’re signed in with, and it may not be easy to move later. Use an account the business owner controls, not an employee’s personal login.
If you claim your business while signed in to a paid ChatGPT Business or Enterprise workspace, anyone you invite to help manage it may need to be part of that workspace. If you want an outside agency to help, a standalone account is usually simpler.
A Way to Prove You Own the Business
You’ll need access to your business phone, business email, or your website’s DNS settings.
If you plan to verify by domain, have your DNS provider login ready. If an agency manages your website, check whether they also have DNS access. Website editing access doesn’t always include it.
Your ID and Business Records
Persona, the identity verification service OpenAI uses, may ask for a government-issued ID, business registration details, and proof that you can represent the business. Having these on hand saves you from stopping halfway through.
How to Claim Your Business on ChatGPT: Step by Step
Step 1: Sign In and Open Business Hub
Go to chatgpt.com and sign in (or sign up for a free account). Open Business Hub from the left sidebar, or go straight to chatgpt.com/business-hub.
Step 2: Search for Your Business
Type your business name and choose the listing that matches your business. Check the address and website before you select it.
Can’t find it? Make sure you’re signed in to the right account and try your website domain instead of the business name. Right now, local businesses can only claim an existing U.S. listing, so there’s no option to add a brand-new local listing yet. If your business is missing, contact OpenAI Support. Don’t create a duplicate listing.
Step 3: Verify That You Own the Business
Pick one of the verification methods ChatGPT offers for your business:
- Business phone: Choose a text message or automated call, then enter the code.
- Business email: Get a code sent to your business email and enter it.
- Website domain: ChatGPT gives you a TXT record to add to your domain’s DNS settings. Once it’s added, return to ChatGPT and select Verify domain.
Tip: If ChatGPT shows a phone number you don’t recognize, use domain or email verification instead.
After you submit, OpenAI reviews the claim and emails you a decision. Submitting doesn’t mean you’re approved yet.
Step 4: Complete Identity Verification With Persona
OpenAI uses a third-party service called Persona to confirm your identity. You’ll need to finish this step before you can edit your profile or see insights. Persona may ask for a government ID, business registration details, and proof that you can represent the business.
Only the owner or an authorized representative can complete this step. Submit your ID directly through Persona, and never email it to anyone, including your agency.
If you skipped this step, open the Business tab, choose your profile, and find Complete verification with Persona in the overview.
Step 5: Get Your Blue Checkmark
Once OpenAI approves your claim and your identity, a blue checkmark appears on your ChatGPT business profile. From there, you can review your business details and keep them current.
Step 6: Add Your Team or Your Agency
The person who claimed the business can invite teammates and agencies in Business Hub. Each person signs in with their own ChatGPT account. Never share your password.
We recommend adding a second trusted person right away. That way your business is never locked out if one person loses access.
What You Can See After You’re Verified
Business Hub shows insights from the past 28 days, including:
- Mentions: how often ChatGPT references your business in answers
- Website clicks: how many people click through to your site
- Topics: recurring themes in answers that mention your business
Don’t worry if these show up blank at first. OpenAI only shows data once there’s enough activity, so new profiles can take a while to fill in.
Common Problems and How to Fix Them
My listing is already claimed or locked.
If you see a Contact support option, select it. To challenge someone else’s claim, open the profile’s more options menu (•••), select Dispute ownership, and follow the prompts.
My verification is pending or failed.
Check your email for OpenAI’s decision. Review times vary, so wait for a pending review to finish before trying again. If it failed, make sure your business details match your official records, then use Try again if it’s offered.
Persona keeps rejecting my ID.
Some business owners report better results using their phone’s camera instead of a laptop webcam. If it keeps failing, contact OpenAI Support at help.openai.com.
I can’t invite my agency.
Check whether you claimed the business inside a paid ChatGPT workspace. If so, the invited person may need to belong to that workspace. OpenAI Support can confirm the best option.
What Claiming Your Profile Won’t Do
It’s worth being clear about this. OpenAI says claiming a profile doesn’t guarantee better placement or more sales, and ChatGPT will keep making its own recommendations. You also don’t need to run ChatGPT ads or set up a business agent to claim your profile. Both are separate and optional.
What claiming does give you is control over your details and a way to measure your visibility. Both are worth having as more of your guests start planning trips with AI.
How to Get Your Business Recommended by ChatGPT
Claiming your profile is one step. If you’re wondering how to rank in ChatGPT or show up more often in its answers, the rest comes down to how clearly your business is described across the web. These are the areas we focus on:
- Make sure your website lets AI tools in. Some websites block AI crawlers without the owner knowing. Ask your web team to check that OpenAI’s crawlers can read your site.
- Keep your details consistent everywhere. Your business name, address, phone number, and hours should match across your website, Google Business Profile, TripAdvisor, and OTA listings.
- Write tour pages that answer real questions. Clear pages that cover what’s included, how long it lasts, who it’s for, and where to meet are easier for AI tools to understand and quote.
- Add helpful FAQs. Answer the questions guests already ask your front desk.
- Keep earning reviews. Recent, detailed reviews help AI tools understand what your tours are known for.
This is often called AI search optimization, and it builds on the same work that helps you rank in Google.
Need Help Getting Set Up?
If you get stuck on domain verification or aren’t sure where to start, reach out to our team. We build exclusively for tour, activity, and experience operators, and we’re helping our clients set this up now.
Already a ResmarkWeb client? Once your profile is approved, invite accounts@resmarksystems.com so we can help keep your profile accurate and keep an eye on your insights. If we manage your website and have access to your DNS, we can also handle domain verification for you.
Frequently Asked Questions
Is it free to claim my business on ChatGPT?
Yes, claiming your business profile is free at launch. You don't need an ads account or a ChatGPT Enterprise plan. OpenAI hasn't ruled out charging for some features in the future.
Can tour operators outside the U.S. claim their business?
It depends on your location and business type. Right now, local businesses like stores and restaurants can only claim an existing U.S. listing. If you're outside the U.S., check Business Hub or ask OpenAI Support what's available for your business.
How long does approval take?
It varies. OpenAI reviews each claim and emails you a decision or asks for more information. Review times can vary while the feature is in beta, so wait for a pending review to finish before trying again.
Will claiming my profile bring me more bookings?
Not on its own. OpenAI says claiming doesn't guarantee better placement. It does make sure your details are accurate and shows you how often ChatGPT mentions your business, which helps you make better marketing decisions.
Can my marketing agency manage my ChatGPT profile?
Yes. Once you're verified, you can invite your agency in Business Hub. Keep ownership of the account yourself, and have each person sign in with their own ChatGPT account.
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