True Caribbean Case Study
"I met with the team, and they love the layout of the website and so do I!"
When True Caribbean Tours set out to share the authentic beauty of the Caribbean with the world, they had one challenge: no online presence. The brand wanted to showcase its curated collection of island adventures, from cultural and culinary experiences to private and family tours, while capturing the essence of Caribbean warmth and authenticity. The goal was clear: establish a strong digital foundation that would drive visibility, trust, and future organic growth.
Highlights
🌐 Website launched: September 16, 2025
⚙️ Platform: Duda (built from scratch)
🔍 Keyword mapping: 5 core categories — Boat, Adventure, Island, Culinary & Historical, and Combined Tours
🧭 SEO architecture: Hub-and-spoke internal linking from homepage → hub pages → individual tours
📈 Early traction:
- +700% increase in clicks (1 → 8)
- +144% increase in impressions (126 → 308)
- Average position improved from
46 → 25.8 within the first month
The need
Before working with ResmarkWeb, True Caribbean Tours had no digital footprint. As a brand focused on showcasing multi-destination adventures across the Caribbean, particularly in St. Lucia, it needed a platform that could communicate its value, attract global travelers, and compete with established tour operators. The challenge wasn’t just to design a visually appealing website but to build one that would send strong relevance signals to search engines from day one.
The plan
To build authority and visibility from the ground up, the strategy focused on laying a strong technical and content foundation during the first three months after launch. The team will begin by developing a comprehensive topical map that organizes all commercial and supporting content into logical clusters. This will guide the creation of bottom-of-funnel blog posts designed to capture early conversions from niche, high-intent keywords. In parallel, citation building and GBP posting will be initiated to strengthen local signals and help the site establish credibility faster. As the site gains initial traction, attention will shift toward expanding content depth and improving crawl efficiency through internal linking, ensuring that key tour pages are connected with relevant supporting blogs using keyword-rich anchor text. To further support discoverability, schema markup will be added to all tour pages, allowing search engines to understand their purpose and context. By the end of the quarter, the focus will transition to monitoring search data, identifying new keyword opportunities from Google Search Console, and using those insights to optimize top-performing pages and publish new mid-funnel content, creating a clear pathway for users to move from awareness to booking.
The Results So Far
Although the site is newly launched, early indicators show promising growth:
- Clicks: ↑ 700% (from 1 → 8)
- Impressions: ↑ 144% (from 126 → 308)
- CTR: Improved from 0.8% → 2.6%
- Average Position: 46 → 25.8
Early keyword visibility now includes queries such as “caribbean tours,” “st lucia island tour,” “adventure tours st lucia,” and “island tours st lucia,” signaling the site’s growing relevance across its target themes.
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